marketing :: design :: branding

The Work

Great ideas happen with a commitment to strong collaborative effort between business and creative—teamworkSee featured work

Design

Whether building on your existing Image or developing a new Brand, at Carty Design + Media, design is about the big picture and the power behind a strong consistent message. How companies communicate to and with their markets is the primary means of differentiation today. Never, in fact, has effective communication been more important, and it has increased the pressure within companies to establish environments and attitudes that support the success of creative endeavors. More often than not, companies that value design lead the pack.

Methodology

Discover

We begin by gaining an understanding of our clients, their customers, their competitors and the market conditions related to the project. We learn about customer perceptions and needs, and understand the competencies, standards and style of the brand. The result can form the foundation for an informed design brief, and goals for the project.

Create

Building on the project knowledge gained in the discovery phase, we create concepts that reflect the defined brand experience.

Develop

After a creative concept has been approved we refine it, working out specific details and visual presentation. Our goal is to ensure the creation and production of all brand touchpoints is accomplished strategically, meeting the budget parameters and timelines defined.

+ Apply

By applying the design using the most appropriate means, we ensure the final solution fulfills the objectives defined.