E-marketing, Sharing and Social Engagement
With the rise in popularity of Social Media and sharing, one might think that email marketing is going the way of the Dodo. Not true, at least not yet, in fact, recent studies/surveys have found that rather than being supplanted by Twitter and Facebook, etc., email remains the most popular way to share information. It’s after content has been sent or shared through email that tools like Twitter can then increase social engagement. Read article at Share This blog–The Value of Sharing: Social Engagement
Email and email marketing is very powerful and can work in conjunction with new social media tools to maximize social engagement and sharing. So, don’t give up on your e-marketing campaigns, just make sure your message is easy to share. Good content will always be in demand and even more so as individuals seek to raise their own profiles through sharing.
If you haven’t taken advantage of e-marketing and/or are looking for a simple, robust solution to create, send and monitor e-marketing campaigns, then take a look at CD+M|CHATTERBOX™
Social Media ROI: Socialnomics
Found this video via twitter via YouTube (surprise?). The writing seems to be on the wall, the social media tsunami is cresting and business is getting it. I’m looking forward to seeing how all of this will shape up over the coming years. (more…)
The New Reality: Saying More With Less
It’s generally accepted wisdom that in economic down times, corporate communications, both internal and external, are not only more important than ever but an opportunity to build competitive advantage. But with fewer resources, what can you do? (more…)