Recent Work: Medical Software, Pt-log
Naming, Identity Design + Branding
As a past successful supplier of design and branding services we were asked by Resilience Software – creator of mobile software that supports efficient recording and reporting of clinical, surgical and learning experiences – to develop a naming, identity + branding solution for a client specific product that was to be positioned for more aggressive sales and marketing. The product: Case Log – a well supported, solid, proven performer – is web and mobile device enabled software that allows surgeons to record information about patient interventions and outcomes. (more…)
Dixon Transition Society: a Brand in Need
Over the past year, I’ve had the good fortune to meet and work with the people at the Marguerite Dixon Transition Society–an organization that provides shelter, guidance and hope to women and children fleeing violence–guiding them through a complete rebranding program including: brand strategy, naming, visual identity, website and collateral design.