Recent Work: Medical Software, Pt-log
Naming, Identity Design + Branding
As a past successful supplier of design and branding services we were asked by Resilience Software – creator of mobile software that supports efficient recording and reporting of clinical, surgical and learning experiences – to develop a naming, identity + branding solution for a client specific product that was to be positioned for more aggressive sales and marketing. The product: Case Log – a well supported, solid, proven performer – is web and mobile device enabled software that allows surgeons to record information about patient interventions and outcomes. (more…)
The Design Brief and Why You Need One
A design brief is a written document outlining, in complete detail, the business objectives with corresponding design strategies for a design project–some prefer the term creative brief. The most critical elements of a design brief are: a complete description of the project—what is it that is trying to be done; why is this needed now; what are business goals and objectives; what business outcomes are expected; who is this being done for (the target audience); and who are the key stakeholders in this project. In addition, the brief should address current industry trends, organization or product competition, project scope, time-lines, budgets and measurement of success metrics. (more…)