Recent Work: Medical Software, Pt-log
Naming, Identity Design + Branding
As a past successful supplier of design and branding services we were asked by Resilience Software – creator of mobile software that supports efficient recording and reporting of clinical, surgical and learning experiences – to develop a naming, identity + branding solution for a client specific product that was to be positioned for more aggressive sales and marketing. The product: Case Log – a well supported, solid, proven performer – is web and mobile device enabled software that allows surgeons to record information about patient interventions and outcomes. (more…)
Designing an Avalanche Danger Scale Warning System
The most pressing problem for those working in the avalanche safety field is how to educate and inform amateur recreationists of the relative risks involved and how best to spot the clues that might alert them to the possibility of avalanches while travelling in avalanche terrain. The just announced new Danger Scale Warning System attempts to do just that.
The avalanche danger scale … communicates the likelihood of avalanches being triggered, their expected size, how widespread the situation may become and the recommended action for backcountry travel.
– federal Environment Minister Jim Prentice
I was given the opportunity to work on the visual design of the Avalanche Danger Scale card, which was the final piece in a multi-year project led by Grant Statham, IFMGA, Mountain Risk Specialist at Parks Canada. The card is intended and was designed to be used in pre-planning of backcountry outings in avalanche terrain and is meant to be referenced with current avalanche bulletins. (more…)
The Design Brief and Why You Need One
A design brief is a written document outlining, in complete detail, the business objectives with corresponding design strategies for a design project–some prefer the term creative brief. The most critical elements of a design brief are: a complete description of the project—what is it that is trying to be done; why is this needed now; what are business goals and objectives; what business outcomes are expected; who is this being done for (the target audience); and who are the key stakeholders in this project. In addition, the brief should address current industry trends, organization or product competition, project scope, time-lines, budgets and measurement of success metrics. (more…)