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	<title>CD+M&#124;Metrics &#187; Branding</title>
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		<title>Recent Work: Medical Software, Pt-log</title>
		<link>http://cartydesign.com/Blog/2010/06/recent-work-medical-software-pt-log/</link>
		<comments>http://cartydesign.com/Blog/2010/06/recent-work-medical-software-pt-log/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 23:30:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Design Brief]]></category>
		<category><![CDATA[Identity Design]]></category>
		<category><![CDATA[medical practice]]></category>
		<category><![CDATA[mobile software]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[Pt-log]]></category>
		<category><![CDATA[Resilience Software]]></category>

		<guid isPermaLink="false">http://cartydesign.com/Blog/?p=558</guid>
		<description><![CDATA[


Naming, Identity Design + Branding
As a past successful supplier of design and branding services we were asked by Resilience Software – creator of mobile software that supports efficient recording and reporting of clinical, surgical and learning experiences – to develop a naming, identity + branding solution for a client specific product that was to be [...]]]></description>
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		<title>Designing an Avalanche Danger Scale Warning System</title>
		<link>http://cartydesign.com/Blog/2010/03/designing-an-avalanche-danger-scale-warning-system/</link>
		<comments>http://cartydesign.com/Blog/2010/03/designing-an-avalanche-danger-scale-warning-system/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 22:01:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Avalanche Bulletins]]></category>
		<category><![CDATA[Avalanche Danger Scale Warning System]]></category>
		<category><![CDATA[Avalanche Terrain]]></category>
		<category><![CDATA[Avalanches]]></category>
		<category><![CDATA[Avaluator]]></category>
		<category><![CDATA[Avisualanche Consulting]]></category>
		<category><![CDATA[Backcountry]]></category>
		<category><![CDATA[Canadian Avalanche Centre]]></category>
		<category><![CDATA[Parks Canada]]></category>

		<guid isPermaLink="false">http://cartydesign.com/Blog/?p=520</guid>
		<description><![CDATA[The most pressing problem for those working in the avalanche safety field is how to educate and inform amateur recreationists of the relative risks involved and how best to spot the clues that might alert them to the possibility of avalanches while travelling in avalanche terrain. The just announced new Danger Scale Warning System attempts to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Dixon Transition Society: a Brand in Need</title>
		<link>http://cartydesign.com/Blog/2009/12/dixon-transition-society-a-brand-in-need/</link>
		<comments>http://cartydesign.com/Blog/2009/12/dixon-transition-society-a-brand-in-need/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 21:39:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Non Profit]]></category>
		<category><![CDATA[Abuse]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Identity Design]]></category>
		<category><![CDATA[Violence against Women]]></category>
		<category><![CDATA[Web design]]></category>

		<guid isPermaLink="false">http://cartydesign.com/Blog/?p=108</guid>
		<description><![CDATA[Over the past year, I&#8217;ve had the good fortune to meet and work with the people at the Marguerite Dixon Transition Society–an organization that provides shelter, guidance and hope to women and children fleeing violence–guiding them through a complete rebranding program including: brand strategy, naming, visual identity, website and collateral design.

Identity and Website design
The now [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>DIY–Web Audit</title>
		<link>http://cartydesign.com/Blog/2009/11/diy%e2%80%93web-audit/</link>
		<comments>http://cartydesign.com/Blog/2009/11/diy%e2%80%93web-audit/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 00:06:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Web design]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[effective websites]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[navigation]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[web strategy]]></category>
		<category><![CDATA[Website Audit]]></category>

		<guid isPermaLink="false">http://cartydesign.com/Blog/?p=89</guid>
		<description><![CDATA[Whether a Web site needs a tune-up, realignment or redevelopment, a web audit is the place to start. The following 54 checkpoints can help to define what can be done to keep a site competitive and in good working order.
Some thoughts before beginning:

The answers to the audit questions are meant to be part of a planning process. Nothing more.
Skip [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The New Reality: Saying More With Less</title>
		<link>http://cartydesign.com/Blog/2009/11/the-new-reality-saying-more-with-less/</link>
		<comments>http://cartydesign.com/Blog/2009/11/the-new-reality-saying-more-with-less/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 23:26:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[competitive advantage]]></category>
		<category><![CDATA[Design Strategy]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[pay-per-click advertising]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://cartydesign.com/Blog/?p=81</guid>
		<description><![CDATA[It’s generally accepted wisdom that in economic down times, corporate communications, both internal and external, are not only more important than ever but an opportunity to build competitive advantage. But with fewer resources, what can you do?
Spend smarter. Large traditional campaigns are expensive and don’t reach specific targeted markets. Print campaigns (newsletters, brochures etc.) have [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Canada&#8217;s Brandscape: Insights From Canada&#8217;s Top Brands</title>
		<link>http://cartydesign.com/Blog/2009/11/canadas-brandscape-insights-from-canadas-top-brands/</link>
		<comments>http://cartydesign.com/Blog/2009/11/canadas-brandscape-insights-from-canadas-top-brands/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 23:00:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Authenticity]]></category>
		<category><![CDATA[business culture]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[Canadian brands]]></category>
		<category><![CDATA[competitive advantage]]></category>
		<category><![CDATA[Design Strategy]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Spirit of Place]]></category>

		<guid isPermaLink="false">http://cartydesign.com/Blog/?p=69</guid>
		<description><![CDATA[Successful organizations have their own authenticity: high quality, impeccable service, design prowess etc., that make their products or services desirable and distinct from their competitors. Each brings a unique history, culture and values (spirit of place) to bear in the way they create customer experiences. No matter how well conceived, business and marketing strategies must [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Design Brief and Why You Need One</title>
		<link>http://cartydesign.com/Blog/2009/11/the-design-brief-and-why-you-need-one/</link>
		<comments>http://cartydesign.com/Blog/2009/11/the-design-brief-and-why-you-need-one/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 22:19:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Creative Brief]]></category>
		<category><![CDATA[Design Brief]]></category>
		<category><![CDATA[Design Strategy]]></category>

		<guid isPermaLink="false">http://cartydesign.com/Blog/?p=49</guid>
		<description><![CDATA[A design brief is a written document outlining, in complete detail, the business objectives with corresponding design strategies for a design project–some prefer the term creative brief. The most critical elements of a design brief are: a complete description of the project—what is it that is trying to be done; why is this needed now; [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Keys to an Effective Website</title>
		<link>http://cartydesign.com/Blog/2009/11/top-ten-keys-to-an-effective-website/</link>
		<comments>http://cartydesign.com/Blog/2009/11/top-ten-keys-to-an-effective-website/#comments</comments>
		<pubDate>Sat, 07 Nov 2009 05:21:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Web design]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[colour]]></category>
		<category><![CDATA[effective websites]]></category>
		<category><![CDATA[navigation]]></category>
		<category><![CDATA[typography]]></category>
		<category><![CDATA[web strategy]]></category>

		<guid isPermaLink="false">http://cartydesign.com/Blog/?p=35</guid>
		<description><![CDATA[No matter the size or complexity, there are a number of key elements and best practices common to effective websites. Put simply, and in no particular order, here are my Top Ten Keys to an Effective Website.
 Keys to an Effective Website

Brand consistency
Personalization (by region, language etc.)
Ease of use / navigation
Quick links / highlights
Call to [...]]]></description>
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		<slash:comments>0</slash:comments>
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