Keys to an Effective Website
No matter the size or complexity, there are a number of key elements and best practices common to effective websites. Put simply, and in no particular order, here are my Top Ten Keys to an Effective Website.
Keys to an Effective Website
- Brand consistency
- Personalization (by region, language etc.)
- Ease of use / navigation
- Quick links / highlights
- Call to action
- Legibility / whitespace
- Communicate with typography: size, weight, italics etc.
- Communicate with colour: categorize content by colour
- Multimedia and interaction (where and when appropriate): animation, video, audio, links to social media, blogs, podcasts etc.
- Good, relevant content tailored for the web
Of course, none of this matters if you don’t have a plan–a solid web strategy with goals and objectives clearly defined.