Naming, Identity Design + Branding

As a past successful supplier of design and branding services we were asked by Resilience Software – creator of mobile software that supports efficient recording and reporting of clinical, surgical and learning experiences – to develop a naming, identity + branding solution for a client specific product that was to be positioned for more aggressive sales and marketing. The product: Case Log – a well supported, solid, proven performer – is web and mobile device enabled software that allows surgeons to record information about patient interventions and outcomes. (more…)

John Warrillow, recognized by B to B Magazine as one of America’s most influential business-to-business marketers, advocates a flat rate billing model in this article.
I can see how an advertised flat rate model is simpler and might be preferred but then an hourly break-down based on a customized estimate has its merits too.
What do you [...]

The most pressing problem for those working in the avalanche safety field is how to educate and inform amateur recreationists of the relative risks involved and how best to spot the clues that might alert them to the possibility of avalanches while travelling in avalanche terrain. The just announced new Danger Scale Warning System attempts to [...]